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Hashtags are also very important for brands that are up to date with the newest social media trends.
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Good command of hashtags helps reach wider audiences and attract new potential followers, and that’s what you need to make your content go viral.
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If you’re a hashtag master and you know exactly how to make them work on Instagram and Twitter, then you should definitely put your knowledge into practice on TikTok. Although, there is one thing TikTok shares with Instagram: hashtags. Unlike other social media networks, TikTok posts are published with little or no text and are always accompanied by sound effects (such as voice, sped-up songs, background music). However, once you grow your TikTok audience and share engaging videos your positioning will be safe, too. The secret to good positioning on this new video-sharing platform is high activity the algorithm will keep you at the top of the “For you” feed only if you post regularly. Viewers: users generating little or no content but regularly consuming the content generated by others.Content creators (TikTokers): users and brands creating new engaging content.TikTok’s audience divides into two groups: #ContentCreators and #Viewers. However, TikTok also attracts active Millennials and representatives of Generation X, happy to express their rebellious and fun spirit and play with new technologies. Currently, TikTok continues to be the fastest-growing application on the market, with more than 800 million monthly active users, mostly Gen Z individuals (born between 19) representing up to 69% of the overall TikTok’s audience. It was the most downloaded application on the App Store in 20. The app allows users to record short videos, lasting between 3 and 60 seconds accompanied by music, sound effects, filters, and transitions. TikTok was first launched in 2016 in China, and it then became available in the United States in 2018 after merging with Musical.ly.